A case study that works in a sales conversation captures what changed, why it mattered, and what the next buyer can expect. I work with marketing, product, and customer stakeholders to find the operational realities behind the transformation: the pressures that prompted action, the decision process, and the outcomes. The result holds up under technical review and gives sales teams a credible story for complex buying conversations.

White papers and in-depth content demonstrate that your organization understands an issue deeply enough to have cultivated a point of view. I develop long-form content that clarifies your stance on market shifts, technical capabilities, and risk considerations without oversimplifying.

Executives who articulate a clear, experience-grounded perspective shape how their organization is perceived. I help leaders translate what they know into credible articles, keynote messaging, and strategic commentary. Your point of view should be specific enough to be useful and clear enough to hold up in a briefing.

Enterprise accounts bring technical nuance, multiple stakeholders, and rigorous review processes. I partner with agencies on narrative structure, stakeholder interviewing, and long-form content development for complex B2B clients, working to the agency's standards and timeline without adding coordination overhead.