5 Reasons “Freelance” Isn’t a Dirty Word

You might’ve heard some of these:

“Freelancers are hit or miss.”
“You never know what you’re going to get.”
“They’re enthusiastic but not professional.”

And truthfully, sometimes that’s true.

But often, it’s not.

Many of us freelancers are seasoned professionals who bring years of content-creation experience to the table—without the overhead of a full-time hire. We’re a smart option when you need project-based support or monthly retainer help that’s strategic, fast, and high quality.

Should You Use an Agency Instead?

Hiring through an agency is a great route if you have one you trust, and you have the budget for it.
But it’s not your only option.

With a little upfront vetting, you can hire directly and still get top-tier talent (often with more flexibility and responsiveness than an agency can offer).

How to Spot a Pro Freelancer

When you start your search—via LinkedIn, your network, or a quick online query—here are 5 things to look for:

1. Demonstrated experience.
Ask how long they’ve been writing professionally, and for what kinds of clients or industries. Freelancers who’ve worked in agencies or corporate marketing teams often bring extra polish and process awareness.

2. A clear specialty.
Look for someone who understands your audience and industry. Whether it’s B2B tech, healthcare, or higher ed, experienced freelancers usually have a focus. And that’s a good thing.

3. Published client samples.
Early-career writers may show self-written samples, which is a creative start. But if you're looking for someone who can meet brand expectations on voice, tone, and message, they should have published client work to share.

4. Thoughtful onboarding questions.
A professional will ask how you like to collaborate. Where will we share files? Who gives feedback? What’s the review process? That’s not nitpicking; it’s how we keep things moving smoothly.

5. Flexible pricing options.
Seasoned freelancers can offer project rates, retainers, or bundled packages. They’ll work with your budget and help you scope things clearly from the start.

Bonus Tip: Great Clients Get Great Work

Hiring a freelancer is a two-way street.

When both sides are prepared and communicative, the results are stronger, faster, and more aligned with your goals.

I’ll share more soon about how to be a great client and how to prep for your first freelance project, so stay tuned.