Creating Content for a Multimillion-Dollar Revenue Pipeline: Rebrand Campaign

As an Accenture employee, I was part of a 2022 project to create and update demand-generation content for Trellix cybersecurity company. This project had a $4M annual pipeline directly attributed to an Accenture Agency of Record (AOR) engagement for Trellix’s FY23 fiscal year, with total revenue in the millions of dollars.

The Challenge
Following a major rebrand, cybersecurity leader Trellix needed to update and expand their content library to reflect a new identity and narrative. With dozens of legacy assets requiring revision and new campaigns launching fast, Trellix needed expert support for their demand-generation and product-marketing goals.

My Role
In my role as a B2B content writer, I refreshed 50 nurture and campaign assets, including blog posts, solution briefs, email sequences, and eBooks. I helped align language with the brand’s new voice and positioning, both for the refresh and by creating 17 original content assets in addition to the refreshed content.

The Outcome
The content I delivered helped Trellix relaunch successfully across channels.

• According to internal reporting, the agency-led program contributed to a $4 million sales pipeline and nearly twice that in total influence revenue, according to internal attribution tracking.

• Assets were used in live campaigns, nurture campaigns, and for sales enablement.

As a freelancer and as a marketing agency employee, I’ve had plenty of experience learning new technologies and marketing pillars on the fly for fast-moving campaigns like this.

If you need high-impact content to support a fast-moving rebrand or campaign, I can help. Let’s talk.